Hey there, fellow privacy-conscious folks! Welcome to the Kynd Medical (‘Kynd’) privacy policy. We take the privacy and safety of your data super seriously, so we want to lay it all out for you. Buckle up and let’s dive in!
What We Collect and Why
We gather your data in various ways, like when you willingly share it with us, when you shop or interact with our digital goodies, or when we get it from our cool friends and partners. No matter how we get it, we promise to follow the rules and regulations to keep things legit. Check out the table below to see what we collect, how we do it, and why we need it.
Data Category | Purpose | Sources |
Identifiers – e.g., name, physical address, phone number, email address, online identifiers (such as username or social handle), etc. | We may use this data in order to identify you, deliver goods and services to you, market to you, personalise our goods and services for you, associate other data with you, analyse other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention.
| We obtain this data directly from you when you order goods or services and when you sign up for our services or marketing. We may also obtain your identifiers from affiliates (e.g., when you interact with their sites) and partners (e.g., to verify parts or all of your address).
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Personal characteristics – e.g. self-identified gender, age, smoker, non-smoker, etc. | We may use this data to personalise our goods and services to you, market to you, analyse other data we collect, identify other potential customers (e.g., determine how many customers are a certain age), and develop new goods and services.
| We obtain this data directly from you when you order products and services and when you provide us that information (e.g., when you create an account). |
Commercial information – e.g., payment information, purchasing history, product or service interests, product reviews, estimated income, etc. | We use this data to personalise our goods and services to you, market to you, analyse other data we collect, identify other potential customers (e.g., determine how many customers share product interests), and develop new goods and services. | We obtain this data from you when you order or browse products and services (e.g., purchase history) and when you provide us that information (e.g., product reviews). We may also obtain commercial information from affiliates (e.g., purchase history on their sites) and partners (e.g., estimated income). |
Internet and network activity – e.g., location data and IP address, device ID, browse history, etc. | We may use this data in order to identify you, deliver goods and services to you, market to you, personalise our goods and services for you, associate other data with you, analyse other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention.
| We obtain this data directly when you interact with our websites, etc. We may also obtain this information indirectly from cookies, tags, and other digital tools, from affiliates (e.g., when you interact with their sites) and from partners. |
Images, audio, video, social media posts, etc. | We may use this data in marketing when you allow us to do so (e.g., post a review), to measure your engagement with our brands (e.g., social media posts) to deliver you services, develop new goods and services, and for security and fraud prevention.
| We obtain this data directly from you when you post to our websites or social media channels or tag us on social media. |
Education, professional, or employment related information. | We may use this data to market to you, personalise our goods and services to you, associate other data with you, analyse other data we collect, identify other potential customers, and develop new goods and services.
| We obtain this data when you provide it to us. We may also obtain this information from affiliates and partners (e.g., when working with a partner to market to tertiary students or alumnae). |
Communications with you, e.g., email, chat logs, etc. | We may use this data to provide you goods and services, develop new goods or services, market to you, and for security and fraud prevention. | We obtain this data when you communicate with us. |
Inferences drawn from other information. | We may use inferences drawn from other data to identify you, deliver goods and services to you, market to you, personalise our goods and services to you, associate other data with you, analyse other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention. | We may make inferences drawn from other information based on our own observation, analysis, or algorithms. We may also obtain inferences from our affiliates or from partners (e.g., credit score). |
How We Share Your Data
Listen up, we’re not in the business of selling your info to the highest bidder. No way! However, we do share some personal details with specific third parties to keep our business running smoothly (think marketing our awesome products and services). We respect your info and play by the rules. We may share your data with our buddies (affiliates), service providers, certain third parties, and when it’s legally required.
Affiliates – These are the companies that are connected to us in some way. We’re like a tight-knit family.
Service providers – These are our partners who agreed to use your data solely for providing the services we agreed upon. No “selling” your data, promise!
Third parties – These are the non-related companies that might need to use your data to provide you extra services beyond our agreement. We share your data with them only if it’s allowed by law.
Personal vs. Anonymized Information
We gather and keep two types of data: personal and anonymised. Personal data can identify you or be connected to you in some way, while anonymised data is not linked to you and can’t be reasonably connected to you. It’s like Batman and Bruce Wayne – one wears the mask, the other doesn’t.
Now, let’s see how we share your info in different categories:
Data Category | Shared With Service Providers | Shared With Third Parties |
Identifiers – e.g., name, physical address, phone number, email address, online identifiers (such as username or social handle), etc. | We may share this data with service providers, such as logistics and fulfilment, electronic infrastructure, marketing and advertising, data analytics, and security providers. | We may share this data with third parties, including advertisers, marketing partners, and payment processors, networks, and firms. |
Personal characteristics – e.g., self-identified gender, age, etc. |
We may share this data with service providers, such as marketing and advertising, and data analytics providers. |
We may share this data with third parties, including advertisers and marketing partners. |
Commercial information – e.g., payment information, purchasing history, product or service interests, product reviews, estimated income, etc. | We may share this data with service providers, such as electronic infrastructure, marketing and advertising, data analytics, and security providers. | We may share this data with third parties, including advertisers, marketing partners, and payment processors, networks, and firms. |
Internet and network activity – e.g., location data and IP address, device ID, browse history, etc. | We may share this data with service providers, such as electronic infrastructure, marketing and advertising, data analytics, and security providers. | We may share this data with third parties, including advertisers, marketing partners, and payment processors, networks, and firms. |
Images, audio, video, social media posts, etc. | We may share this data with service providers such as electronic infrastructure, marketing and advertising, data analytics, and security providers. We may share this data publicly where you give us permission (e.g., reviews). | We may share this data with third parties, including advertisers and marketing partners. |
Education, professional, or employment related information. | We may share this data with services providers such as electronic infrastructure, marketing and advertising, data analytics, and security providers. | We may share this data with third parties, including advertisers, marketing partners. |
Communications with you, e.g., email, chat logs, etc. |
We may share this data with service providers such as logistics and fulfilment, electronic infrastructure, data analytics, and security providers. |
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Inferences drawn from other information. |
We may share this data with service providers such as electronic infrastructure, data analytics, and security providers. |
We may share this data with third parties, including advertisers, marketing partners. |
How We Keep Your Data Safe
We totally get how important your privacy and the security of your data is. So, rest assured, we’ve got your back! We take a bunch of measures to protect your data, both in the digital and physical realms. It’s like we’ve built a fortress around it, complete with moats and dragons (just kidding, no dragons involved).
To ensure your data stays safe and sound, we use encryption and anonymisation whenever we can. It’s like putting your data in a top-secret code that only the chosen ones can decipher. Even within our own company, we limit access to your data as much as possible, because let’s face it, the fewer people who know, the better.
But wait, there’s more! We need your help too. When you register an account, we kindly ask you to pick a password. Now, here’s the deal: don’t go sharing that password with your pals. If you do, it becomes harder for us to keep your data safe. Also, avoid using the same password across multiple websites or apps. Think of it like using the same key for all your doors—easy for someone to get in and wreak havoc.
Now, brace yourself, because fraudsters can be pretty crafty! They might try to impersonate us and trick you into giving away your data. Sneaky, right? But fear not, we’ll never ask you for your password, whether it’s via email, online chat, phone call, or even in person. So, if someone claims to be us and asks for your password, don’t fall for it. We’re too cool to pull such stunts.
Ads On Other Sites – We want to reach you wherever you hang out online, so we may share your contact information with other companies. This way, we can catch up with you on their sites or social media channels. But here’s the catch: when you share your data directly with others like Google or Facebook, their rules apply to that data, not ours. Just a heads up!
Oh, and speaking of ads, we sometimes buy space on other sites. Now, here’s the thing—we can’t control how those sites decide to place our ads. So, even if we don’t share or possess your data, you might still come across our ads. It’s like a surprise cameo appearance, but in the digital world.
Minors Shoo! - Hey, kiddos! Listen up—we don’t want to collect any data from anyone under the age of 18. That’s right, we’re all about grown-ups here. But hey, if we accidentally end up with any data from youngsters, we promise to do our best to delete it ASAP. We won’t use it for anything except when necessary to protect the child’s safety or others, as required or allowed by the law. Safety first, folks!
Do Not Track? Not Yet - You may have heard about Do Not Track (DNT), a nifty privacy preference you can set in some web browsers. Well, here’s the scoop—we don’t recognize DNT signals just yet. The World Wide Web Consortium (W3C) hasn’t established universal standards for it. But hey, we’ll keep an eye out for any updates in the future.
Changes, They Happen -
Guess what? We might update this Policy every now and then. Life’s all about change, right? So, whenever we make some tweaks, we’ll make sure to post the new policy right here. That way, you can stay in the loop. The last time we did this was on the 20th of June 2023. Remember that date—history in the making!
Talk to us!
Our Data Protection Manager (‘DPM’) is like a superhero, working tirelessly to protect your data. If you have any questions about this Policy or your data, our DPM is here to help. You can reach out to them via email at hello@kyndmedical.com. Oh, and if you’re more of a snail mail enthusiast, you can also send us a good old-fashioned letter to this address: Data Protection Manager, Kynd Medical, Bush House, Midlothian Science Zone, Edinburgh, EH26 0BA, United Kingdom. We promise we’ll respond faster than a cheetah on caffeine.
Now, let’s talk marketing messages. If you’ve had enough of our charming marketing tactics (we won’t take it personally, promise), you have a couple of options. You can either contact our DPM directly or simply click the unsubscribe link in one of our messages. We’re all about giving you options here.
Oh, and did we mention that you can also request a copy of this Policy in a different format? Yep, you can do that too. Just reach out to our DPM, and they’ll be happy to accommodate your reading preferences.
Cookie Policy
Now, let’s talk about cookies. No, not the delicious ones you dunk in milk (although those are pretty awesome). We’re talking about web cookies—tiny text files that make our website experience tailored just for you. Think of them as little elves working behind the scenes to make your visit smoother.
But what do these magical cookies do? Well, first of all, they don’t store any sensitive or personal info like your name, address, or payment details. Phew! Instead, they gather coded information to help us perform important tasks. These tasks include showing you products you might love, letting you connect with social media sites, or giving you a heads-up if there’s an error. In a nutshell, cookies allow us to remember your shopping preferences while keeping your personal details locked up safe and sound.
So, the next time you visit our website, rest assured that our cookies are hard at work, making your experience as sweet as can be. And no, they won’t steal your snacks. We promise!
Cookies We Use – Alright, let’s talk cookies! We have four different types of these digital treats:
Essential Cookies – These cookies are like the VIPs of our website. They’re always on because they’re crucial for you to navigate our site smoothly and enjoy all its features. From adding items to your shopping bag to staying logged in and reaching that checkout page, these essential cookies make it all possible. Without them, we couldn’t provide the services you’ve come to love.
Targeting/Advertising Cookies – Picture these cookies as our advertising partners. They help us keep track of your online activity and show you relevant Kynd ads while you’re browsing other websites. It’s like having a personal shopper who knows exactly what you’re looking for.
Apple Search Ads
Facebook
Facebook SDK
Google Ads
Google DoubleClick
Google Tag Manager
Instagram
LinkedIn Insights
Microsoft Advertising
Pinterest Ads
Snapchat
TikTok
Twitter
Yahoo Ad Exchange
YouTube
Performance Cookies – These cookies are our behind-the-scenes detectives. They analyse how many people visit the Kynd website, where they’re coming from, and how they interact with our site. This valuable information helps us make improvements and create an even better experience for you and all our awesome customers.
Microsoft Clarity
Google Analytics
Google Firebase Analytics
Google Firebase Crashlytics
Google Firebase Performance
Google Optimize
Now, here’s an interesting titbit: Some of these cookies are what we call ‘third party.’ It’s like having a few friends who gather information on our behalf. Don’t worry, though—they’re trustworthy pals. They assist us in collecting data that helps us serve you better.
So, there you have it—the different types of cookies we use to enhance your Kynd experience. Just remember, they won’t make you gain any actual calories. Feel free to enjoy these digital delights guilt-free!
Website Integration
Just a little secret about how we provide you with personalised advertising. We’ve teamed up with some awesome third-party companies to make it happen. These companies may use a mix of first- and third-party cookies and other nifty techniques to recognise your browser and gather information about your web browsing activity while you’re hanging out on our website.
Now, you might be wondering what these cookies and techniques collect. Well, they scoop up some personal data (like info about the browser or device you’re using, browsing activity, cookie IDs, IP addresses, and any transactions you’ve made) to serve you with advertisements that are likely to pique your interest. It’s all about making sure you discover goods and services that truly speak to you.
But hey, we totally get it if you’re not into sharing your info with these third-party companies anymore. Just give us a shout, and we’ll make sure to keep that info to ourselves. You can also swing by the European Interactive Digital Advertising Alliance at http://youronlinechoices.eu/ for more juicy details about personalised interest-based advertising and to opt-out of receiving such ads from their respective members.
Remember, it’s all about giving you control and ensuring you have a say in what you see. So, feel free to adjust those preferences and enjoy a browsing experience tailored just for you!
Document reviewed: 20/06/2023